Privacy Policy
Last updated: 01.09.2026
MadMac Digital Ltd (“MadMac Digital,” “we,” “us,” or “our”) respects your privacy. This policy explains how we collect and use personal information when you visit madmac.digital, contact us, or work with us.
1. Who we are
MadMac Digital Ltd is responsible for the personal information described in this policy when we decide how and why it is used. Our company number is 17372911 and our registered office is C/O Alpha Tax Advisors, Unit 1 Stanier Square Centre, Bletchley, UK.
For privacy questions or requests, contact us at craig[email protected]
When we handle personal information solely on a client’s instructions as part of a project, that client may be responsible for explaining the use of that information to the people concerned. Our arrangements with the client will govern that work.
2. Information we collect
Depending on how you interact with us, we may collect:
- Contact and inquiry details: your name, email address, telephone number, organisation, and the information you include in a form, email, or message.
- Client and project details: instructions, correspondence, contracts, billing details, and materials or account access needed to provide agreed services.
- Website usage information: information such as your IP address, device and browser details, pages visited, and information collected through cookies or similar technologies, where these are used.
- Marketing preferences: your choices about receiving communications from us.
Please avoid sending sensitive personal information through a general inquiry form unless it is necessary and we have agreed how to receive it.
3. Why we use your information
Purpose | Information used | Our lawful basis |
|---|---|---|
Responding to inquiries and discussing potential work | Contact and inquiry details | Our legitimate interests in responding to inquiries, or steps taken at your request before entering a contract |
Providing services and managing client relationships | Contact, project, and correspondence details | Performance of a contract, or our legitimate interests in managing a business relationship where our client is an organisation |
Invoicing, accounting, and meeting legal duties | Client and billing details | Legal obligation or performance of a contract |
Operating, securing, and improving our website | Website usage information | Our legitimate interests in running a secure, effective website; consent where required for cookies or similar technologies |
Sending marketing communications, if we do so | Contact details and marketing preferences | Consent or another basis permitted by applicable marketing law; you can opt out at any time |
We will assess and document the applicable basis for each activity. We will update this policy if our uses of personal information materially change.
4. Cookies and similar technologies
Our website may use essential cookies needed for its operation. If we use analytics, advertising, or other optional cookies or similar technologies, we will explain their purposes and, where required, ask for your consent before using them. You can change your choices using your preferences on the page.
5. Who we share information with
We may share information with service providers that help us run our business or deliver our services, such as our hosting provider, email provider, Client CRM, and our payment or accounting provider. They receive information only as needed for their role and are subject to appropriate arrangements.
We may also share information with professional advisers, authorities where required by law, or another organisation involved in a business transfer. We do not sell personal information.
Key service providers: List to be provided upon request via email.
6. International transfers
Some providers may process information outside the UK. Where a transfer requires protection under applicable law, we will use an approved transfer mechanism or another lawful basis for the transfer.
Relevant transfer destinations and safeguards: List to be provided upon request via email.
7. How long we keep information
We keep personal information only as long as needed for the purpose for which it was collected, including applicable legal, accounting, and dispute-resolution needs. Our intended retention periods are:
Information | Retention period |
|---|---|
General inquiries that do not become projects | 12 Months |
Client contracts, correspondence, and project records | 6 years from contract end |
Accounting and invoicing records | 6 years from the end of the financial year |
Marketing records and preferences | Until consent is withdrawn or 3 years of inactivity |
Website logs and analytics data | 90 days (raw logs) / 24 months (analytics) |
We then delete or anonymise information unless we have a lawful reason to keep it longer.
8. Security
We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, and misuse. No online transmission or storage method is completely secure. If you believe information you have shared with us has been compromised, please contact us at [privacy email address].
9. Your rights
Depending on the circumstances and applicable law, you may have the right to access your personal information; ask us to correct or delete it; restrict or object to its use; or request a portable copy. Where we rely on consent, you may withdraw it at any time without affecting earlier lawful use.
To make a request, email [privacy email address]. We may need to verify your identity before responding. You can also complain to the Information Commissioner’s Office (ICO) at ico.org.uk. We would welcome the chance to address your concern first.
10. Third-party websites
Our website may link to websites or services operated by others. Their privacy practices are governed by their own policies, which we encourage you to read.
11. Changes to this policy
We may update this policy as our practices or legal requirements change. We will post the updated version here with a revised “Last updated” date. Where required, we will provide additional notice.
12. Contact
MadMac Digital Ltd
Correspondence Address:
C/O Alpha Tax Advisors, Unit 1 Stanier Square Centre
Bletchley, UK
[Privacy email address]
